Creon and Haemon Essay Example for Free

Creon and Haemon Essay How would you direct the confrontation between Creon and Haemon in order to achieve your chosen impact for your audience? The scene of confrontation between Creon and Haemon comes when Creon has sentenced Antigone, future bride of Haemon, to be shut up in the cave. I would want to show a contrast between the characters with costume, so that the audience would get a visual representation of their emotions. I would dress Creon in an extravagant red silken robe, with gold trimmings. This would highlight his status as King, and also the red could signify a bloodthirsty attitude, as Creon is revelling in Antigones fate. Contrastingly, Haemon would be wearing a simple black cotton robe, without any trimmings. This would show that he doesnt care for superficial extravagance, and black is also a colour of mourning; this would symbolise Haemons feelings towards Antigones fate. In the opening of this scene, Creon greets Haemon pleasantly. I would direct Creon to grip Haemons right hand with both of his own hands, in a friendly, pleading handshake; this would show warmth for Haemon, which is what Creon wishes to express at this point. He would maintain eye contact and stand with legs shoulder-width apart He would speak in a soft tone, with a slow pace, medium pitch and a relatively low volume, again to give the impression of warmth. In the line we are always comrades, and my love for you is unshaken, I would direct the actor playing Creon to emphasise the words always and unshaken, stressing these superlatives, in order to exaggerate the positive feelings, diplomatically Haemons response would be in kind, reciprocating the respect. He would accept the handshake, and keep eye contact. His vocal qualities would be as those of Haemon. He would say I know I am your son, Father, stressing the word Father to show respect and also family love. During this exchange, they would both be very close physically, to show that they are, at this point, still emotionally close. The lighting would be a straw wash from above over the stage, of medium intensity: neutral. Creon would be next to a podium, centre-stage-left. Haemon would be centre stage, and the Chorus would be arranged in a semi-circle around them. During Creons following speech, I would want the audience to witness a change in Creons approach. The first noticeable change in attitude would be when he says Dont be taken in/ Boy. Dont let any woman ensnare you. His tone would become harsher, and lower almost as if speaking in a whisper. He would also grasp Haemon on the word Boy, to show the audience that he wants to instil certain sexist values in Haemon, as it is a subject he feels passionately about. Furthermore, he would almost spit the work woman and emphasise the word ensnare to present acidity to the audience. He would say Dont be taken in, Boy without changing his tone or pace, simply increasing intensity, to show the audience how sincere he is. He would continue in this manner, speaking in harsh tones. The next change in Creons demeanour would come when he says I will do it. And she must die. Here, he would revert to speaking with authority, assertively. He would stress the modal verbs, will and must to show that he is completely fixed upon the idea, and is unwavering. This would show the audience his stubbornness. At this point, low-intensity, subtle red uplighting would have slowly faded in, to cast shadows upon Creons face to make him seem more imposing and venomous. It would be barely noticeable by the audience at this stage, as it would be slowly and subtly introduced. Creon would also step back and stand straight at this point, and pause after the line, to highlight its significance to the audience. He would have his hands calmly by his sides. Creon would continue to rant, his volume increasing, and the red uplighting becoming stronger, as the straw wash slowly faded and his hand gestures becoming increasingly evident and expansive. On the line Anarchy, disobedience, he would be banging his fists on his podium in anger, to show the audience how passionately he feels about the subject. He would be nearly shouting at this point, and Haemon would recoil slightly, in fear and surprise at Creons outburst. Creon would next shift toward the end of his speech, and I would want my audience to see him bring back subtle persuasion, using the fact that he is Haemons father to his advantage: Let it be by a mans hand, eh son? / Not by a conspiracy of women! . I would want him to go back to speaking in lower tones, almost at a stage-whisper level, as he wants to instil his own sexism, and apparent paranoia regarding women, into Haemon yet again. This repetition would show the audience just how sexist Creon is. I would therefore have the actor emphasise the words man son, conspiracy and women to show this, and put one arm around Haemon. The red uplighting would also dim at this point, the straw wash becoming more prominent; this would visually represent the change in tone to the audience. Following the Chorus somewhat neutral response, Haemon would reply by at first speaking pleasantries: Its not for me to say you are wrong is quite self-deprecating and is complimentary to Creon. Haemon would therefore speak it in a soft tone, and would physically lower himself by bending knees and back slightly. His volume would be medium at this point, and he would make no hand gestures. The lighting would remain as a straw wash, all red gone at this point. Haemon would emphasise me and you to underline the fact he is making a direct comparison between himself and Creon. Haemon would change in approach right on the line But I can sometimes hear people whisper. The word but here is a clear discursive marker in the text, indicating a change. Also, Haemon begins to discuss how people see Antigones punishment as unjust. He would thus take a step back is if expecting an outburst from Creon, and emphasise words like people and whisper to show the audience that the character aims to dissociate himself from the views. He would become more pleading as the speech progresses, let me beg you to have second thoughts and I beg you Father. This is again showing he accepts inferiority, but also makes clear to the audience that he is against his fathers actions. The metaphors regarding the failure of stubborn things would be spoken with a degree of accusation regarding Creon; Haemon would look at Creon when saying inflexible and refuses to indicate that there refer to Creon. At the end of the speech he says Take good advice when it is offered. This is a direct question to Creon, and I would have Haemon on one knee, clasping Creons hand at this point, to show his desperation to the audience. In the ensuing stichomythia, I would instruct Creon to increase in volume, pace and raise his voice at the end of each sentence. Also, I would want him to spit phrases like Youre a womans mouthpiece! , whilst shaking his arms, palms clawed and facing up to show rage to the audience. Comparatively, I would instruct Haemon to remain calm, speaking in controlled tones and a steady volume throughout, making few hand gestures. Haemon would instead increase in cold contempt, by sharpening the sound of his vowels at the ends of sentences, and speaking in a low tone, and emphasising certain words. He would emphasise the word demented, but without raising the volume of his voice a great deal. Also, at the end, when Haemon says this disgusting spectacle/ In company with a madman, are welcome to it, I would want him to speak this calmly; without varying his pace. He would say this emphasising disgusting spectacle and madman by raising pitch and volume a little. This would show the audience that he feels contempt toward Creon, but is above just shouting. Creon, on the other hand, would be virtually screaming Bring her out, the bitch, emphasising the word bitch by stressing the harsh vowel sound, and gesturing wildly towards the side entrance, as if indicating from where she should be brought. This would show the audience that Creon has lost his composure, and has lost control of his rage. The lighting would be red uplighting again on Creon only, to cast shadows across his face, whilst a blue gel, to mix with the straw wash, would be coming in from above. Overall, this should all contribute into presenting Haemon into an emotionally controlled, stable character, whereas Creon would appear as quite the opposite; unreasonable, stubborn and emotionally volatile. The objective would be to present the characters as such, to encourage the audience to sympathise with Haemon, even empathise with him; ideally, the audience too would feel frustrated and contemptuous towards Creon.

Analysis of umbrella branding

Analysis of umbrella branding The 1980s witnessed a revolution in the understanding of the working of the brands. Marketers describe brands as a mirror image of customers own personalities, so that customers can relate to their products well. In fact the unique aspect of the modern marketing has been that it has focused upon the creation of differentiated brands and using them as weaponry for initiating multi-level attacks on the opposition. Market research has been used as a marketing tool to help recognize and develop the bases of brand differentiation. A brand not only identifies a product but also its sources. Along came brand extension. At present brand extension strategies and policies are widely engaged because of beliefs that they build and communicate strong brand positioning, amplify profitability and enhance awareness. Brands are often extended beyond their initial categories to incorporate new product categories. Research has proved that the success of brand extension depends on the transfer of parent brand awareness and associations to the extension. The transfer of these quality perceptions is the key in umbrella branding. An umbrella brand is a type of brand that covers various kinds of products which are more or less related. It applies also to any company that is identified only by its brand and the brand history. It is contrasted with individual branding in which each product in a portfolio is given an exclusive brand name and identity. An umbrella brand is an overarching brand used across multiple products which are related to each other. Another name for umbrella branding is family branding. Time and again economies of scope are related with umbrella branding since multiple products can be proficiently promoted with a single advertisement or campaign. This type of branding facilitates new product introductions by providing a familiar brand name, which can lead to product acceptance, trial purchase and other advantages. Umbrella branding may impress on the brand owner a superior burden to sustain constant quality. If the quality of even one of the products in the brand family is compromised, it could have an impact on the reputation of all the others. This is a major reason why umbrella branding is generally limited to product lines that consist of products of similar quality. Umbrella branding is extensively practiced. The umbrella brand and individual brands are compared to an Indian family, where in umbrella brands like the Indian family, the father is the head, looking over the children (individual brands). When they grow up and become independent, they hold the umbrella for the family. On the other hand the individual brands are like a western family, who grow up fast and leave the family behind. EXAMPLES OF UMBRELLA BRANDING: Amuls strategy of using umbrella branding has really paid off. Amuls marketing and advertising spend has never exceeded 1% of its revenues. Most of the other food companies spend 6-7% of their revenues on advertising and marketing. They are not big spenders compared to Nestle or Britannia. Despite a limited budget, Amuls creatives in the form of: 1) Billboards or 2) The Taste of India campaign have always managed to remind a larger-than-life brand feel, reliability and spirit of Indian culture in a modern way. Hindustan Unilevers beverage brands have been combined under two umbrella brands Brooke Bond and Lipton. In the fabric wash category, it has retained only Surf, Rin and Wheel. With time HUL has withdrawn its brands such as Nihar, Dalda, 501 and Sunlight; it plans to extract some more brands and put them under a few umbrella brands. HUL is currently focusing on its 35 power brands. Nivea the cosmetics brand has its presence in a huge number of product categories and countries. Niveas performance impelled a yahoo.com news article to name it the Queen of Mega Brands. This title was appropriate since the brand was present in over 14 product categories and was available in more than 151 countries. Nivea was reportedly believed to be a brand of local origin having been present in them for many decades. This fact went a long way in helping the brand attain the leadership status in many categories and countries. According to analysts, the brand was the single largest factor for the 4.6% increase in the companys revenues and 10.8% increase in after-tax profit. Beiersdorf never tried to change the umbrella branding of Nivea and got prolific results. PROCESS OF BRAND EQUITY BRAND EXTENSIONS A company may use its existing brand name to launch new products in other categories. Honda uses its name to market various products like automobiles, snowmobiles, motorcycles and lawn mowers. This allows Honda to advertise that: It can fit six Hondas in a two car Garage Godrej now features its name on soap, lotion, shampoo, conditioner, locks, shower gel, raw chicken, almirahs, etc. The latest trend in corporate brand building is that corporation is licensing their names to manufacturer of a wide range of products from bedding to shoes. Brand extensions also involve risk. The new product might disappoint buyers damage their respect for the companys other product. The brand may lose its special positioning in the consumers mind due to dilution. When consumers no longer correlate a brand with highly similar products or a special power Dilution occurs. History of Brand Extension Brand extension is being used since a long time and is not a recent phenomenon. It has been prominent since a long time in the luxury goods sector. India has been fortunate enough to always have big business houses like Godrej, Tatas, and Birla who have always pushed newer and varied products under one Brand Name. Tata From Steel to Cars Godrej -From locks to Farm fresh Chicken Ambanis after decades of distinction in Industrial chemicals have now entered into telecom and power sector. WHY EXTEND THE BRAND? Innovation allows the brand to remain up-to date, allows a company to achieve a competitive advantage over the other and demonstrate a continuous attentiveness to the changes in customer taste. Also a major factor in brand extension is the cost of advertising. BRAND EXTENSION: HOW? There are two preparatory stages, before setting any practical extension. The first is the exploratory stage- It probes all the memories and the associations that the people have in their minds with the brand. This stage helps in assuming as to which products would be compatible with the brands meaning. Second study phase- New products ideas are tested. A decision cannot be made on the basis of this information alone. Strategic decisions lead to brand extensions. It also involves factors linked with marketing, finance, human resources and production. It cannot be over-emphasized that extension cannot be contemplated without the complete knowledge of the brands attributes. Why Brand Extension Fail? The various reasons why the effort of brand extension can fail are that the strategy presupposes one or more assumptions. Assumption one: It will help get trial / sell the new product. This need not be unavoidable, even if it is reasonable. The extension of the brand name will help to get trial only if it is seen to Add Value to the new product. Example, when Nirma introduced toothpaste -many consumers who saw a value in Nirma washing powder, did not find it in the toothpaste. Assumption Two: It will help to reinforce the existing product. A brand extension can easily achieve this, but only if the new product incorporates a truly New Idea. Example, the Apple computers brand was actually enhanced by the introduction of the iPod MP3 Player but this was a result of the iPod being a sensationally new idea. The Apple brand could not have achieved this, if the iPod was just another regular MP3 player. Assumption Three: The brand equity will ensure ready recognition in the new category. A common assumption is that the brand has enough Stretch to carry its strength into a new category. Example, Bournvita was unable to extend its strength to biscuits from a health beverage. One of the most critical weaknesses in many Brand extension initiatives is that they start with the marketer and not the consumer. Brand Extensions will succeed only when they research and have a Consumer Connect. Guidelines for Brand Extension Guideline One: Extend a strong Performance Characteristic Association. This is the simplest level at which to begin. Amul stands for pure milk. Indeed it is likely that to many consumers, Amul is milk. Therefore, it is easy to extend the brand from wet milk, to butter, to cheese, to dairy whitener, and recently, to ice cream. However, with pizza, Amul may now be moving just a bit too far from the core milk association. Does the consumer think Pizza = cheese (=milk) or is Pizza = baked food? Guideline Two: Extend a strong Benefit Association. Fair Lovely owns the skin fairness benefit strongly enough to extend the brand from the original fairness cream to a lotion to a soap to an under-eye cream. Guideline Three: Extend an association with a Consumer Attitude or Belief. Nike and its swoosh stand for pushing oneself beyond the limit and an individualistic attitude so the brand appeals to those who share this view and who wear the brand as a badge: in sports shoes, sports goods, bags, casual wear, even watches. Guideline Four: Extend the brand based on Brand Essence. There are also several watch-outs to note before extending brands. Watch-out One: Is your brand extension sending out contradictory signals? This could be happening in the case of Nivea, where after offering skin-care products for women for years, a range of mens toileteries was introduced under the same name. Bad idea. Watch-out Two: Is there any link to the brand extensions or is it merely a convenient, available name thats being used? Maggi came into India with 2-Minute noodles a hearty, anytime snack. Since then the Maggi brand has been extended to sauces, soup cubes, even pickles. There is nothing that holds this set of products together. Is it surprising that the extensions are not resounding successes? Watch-out Three: Check the interpretation of the link across extensions. Dettol was the ubiquitous antiseptic liquid (and then cream). When the brand was first extended to soaps, the antiseptic property was interpreted to mean care and Dettol was launched as The Love and Care Soap. It did not work. Today, many years later, Dettol soap offers protection a more realistic interpretation of the antiseptic property, and the soap is doing far better. A few umbrella brands or individual brands? According to experts, independent brands only make sense when the product clearly has a different proposition from the company brand; like Lexus from Toyota and Swatch from Omega. In the case of Asian Paints, there were so many sub-brands, there was a reduction of media weights for advertising each entity. Then, the company shifted to a brand-centric portfolio, which involved a change of logo, product names, packaging and advertising. But the response from the trade and consumers has been positive, overall brand synergy and shop presence have increased, and the advertising is more effective. Most probably in near future the media environment will make it impossible to create newer brand names and the conditions at the consumer level, as well as the environment. So unless the product is clearly different in the mind of the consumer, umbrella branding is the way to go. Umbrella brands are going to rule! Nestle SA , the worlds leading food manufacturer and the market leader in both coffee and mineral water, produces a wind range of products including prepared dishes and cooking aids, milk-based products, cereals, instant coffee, pharmaceuticals and baby foods. Nestle SA is a publicly owned company, with subsidiaries across the world. It website addresses in 104 countries. It is also the world largest food and beverage company with $71 billion in annual sales and almost 230,000 employees around the world. It markets some 8000 brands that include instant coffee. Remarkably, its products are sold in every country in the world, including in North Korea. Nestle coat of arms, the birds nest, which refers to his name, has become a symbol for the products being a safe care for their consumer product safety and quality. Research and development based innovation capacity and strong brands are priority for Nestle.

My Experience With The Internet And Education English Language Essay

My Experience With The Internet And Education English Language Essay The Internet. What it has done for me educational and scholastically is nothing short of a miracle. With the recent events of the past three years I couldnt have possibly even imagined that I could get a college education and a degree in accounting without the use of the Internet. I am old enough to remember life before the World Wide Web. I remember hearing that term in the early days; the World Wide Web. I couldnt even comprehend what they were talking about. The web; whats that? Computers in our homes; that cant be possible? Or could it? It was possible and it did come to pass. And the world has been forever changed because of it. My story begins as I approach the age of forty-nine and make a monumental decision to return to school. I thought to myself, You must be crazy. But with the unrest and dissatisfaction with my then current work situation, school made sense. But still, with the thought of working full time, and I mean full time, it was a daunting task that I had set before me. The fact that I worked in a manufacturing environment, worked rotating shifts, weekends, and put in somewhere between fifty to sixty hours per week, made attending school through normal channels very unrealistic. The thoughts dancing in my head to go back to school started in that summer of 2007. I was very unhappy with my job and with my bosses and had contemplated several times to just walk out the door. It was my wife who gave me some good advice and said, If you are so unhappy, quit complaining and whining about your situation and do something about it. She was absolutely correct. So on Saturday August 18, 2007 on the last da y of fall registration at Illinois Central College in Peoria, Illinois my wife said, Lets go and off we went. We arrived at the registration office at 1:45 p.m. with only fifteen minutes before the office closed. A wonderful lady helped me get registered within those last fifteen minutes of registration and my journey was about to begin. I signed up for three classes that fall, two were Internet classes and one was a correspondence course. One must realize that I had had no college experience in my life and to start out with just Internet classes was a little unnerving. So armed with a newfound determination and a very supportive wife, my journey into the unknown realm of Internet education began. My first foray into an online class was a real eye opener. My first class was an English composition class. I hadnt written a formal paper in thirty years and here I was required to write an essay using MLA to cite my references. What the heck was MLA? So, to the Internet I went and did a Google search of MLA, and I was off and running and I havent stopped yet. The Internet has proven to be such an invaluable resource for doing school work, especially when it comes to writing papers. The amount of time and effort saved by doing online research is just incomprehensible. Two things come to mind when I think about that first semester of school is that it could have never been accomplished without the Internet; the time to actually take the courses and the time to devote to research for writing assignments. Neither could have been accomplished without the Internet. Working fifty plus hours a week like I did didnt leave much time to devote to going to college, but with the advent of onlin e classes it has become a reality for me. The convenience associated with taking online courses is just fantastic. For example, when I worked afternoon turn, I would get home around eleven oclock p.m., go to my home office space and do school work on the computer until about two or three in the morning. A benefit if the Internet to me is the flexibility it gives in not only time but environment. For example my wife and I were actually able to go on a short vacation and I could still maintain contact with my school load. I took a laptop with us and through the use of Wi-Fi; I was able to connect no matter where we were at and still do my homework, take quizzes and maintain pace with my course and not fall behind. It was great and I could really relax when I got done with the school work. Again the Internet is a great benefit and tool and one that I do not take for granted or lightly. I was always under the misconception that I could not return to college and earn a degree as long as I worked a full time job. Boy was I wrong about that. With the advent of the Internet everything has changed. There are no more time constraints, no more geographical restraints, no more anything. It is all at your fingertips anytime of the day or night. This was not the first time that I had contemplated going back to school. In the late nineteen-eighties I was facing long layoffs and the very real possibility of losing my job. I considered going back to school at that time to pursue a degree but with a wife and a young baby and the fact that my wife did not work, I couldnt afford not to work and go to school full time. I did consider going to school part time but with all the family obligations and what not, I talked myself out of doing it then because I couldnt see the light at the end of the tunnel. I just couldnt see the end only the present long road to get there. That was the second biggest mistake of my life. The first one being not going to college right out of high school. After working in the steel industry for thirty years I am finally paying for my decision to abstain from going to college right after high school, in lieu of a good paycheck. Hindsight is a wonderful thing. Back in 1988 there were no Internet classes to take, so the only option was to go to school in person and that takes time. Time I didnt have or time I didnt want to devote to this end. Ah, to be young and stupid. One of the many challenges that I faced was in my second semester when I took my first accounting core class online. That was not a pleasant experience. I was definitely getting a C in the class with one test to go. The professor made things even harder for me when he changed the rules in the middle of the semester. When we started the class the online tests allowed you to go back and work problems if you skipped them. But for some reason, unbeknownst to me, he decided to make it so if you passed a question you couldnt go back. So if you were stuck on a problem then you had a decision to make. Either you moved on and missed the question or you stayed on the current problem and in my opinion, waste valuable time that you would need to complete the test. I decided for the last exam to just take my time and work the problems one at a time consecutively and I would finish what I could get finished and my grade would be what it would be. Well, I didnt finish the exam but what I did finish must have been good enough to push my grade to a B for the semester. I never did find out what I scored on that final exam and I really dont know how I got that grade, but I was thankful all the same. It was after this class that I decided no more online accounting classes for me. This would be my one departure from taking as many online classes as possible. There are so many advantages of taking online classes for me, but mainly that I can attend a class at anytime, from anywhere. I can attend classes no matter what work schedule I am working and I can even attend when traveling, whether it be for business or pleasure, I can access my classes from anywhere in the United States that has Internet access. Being that the course material is available twenty-four hours a day, seven days a week, gives me the opportunity to re-read lectures, discussions, explanations and comments. Another nice benefit is that being behind a computer screen can give me anonymity and provides a less intimidating atmosphere then I would encounter in the actual classroom. Taking Internet classes gives me time to formulate my thoughts making me able to think about my replies as to when, how, and what to say. I can post my comments when I am ready. This is a real benefit becomes sometimes when you are in a classroom situation and the conversation is moving and other people are interacting, sometimes you cant get your point of view out until the discussion has passed you by and by that time it is too late to comment. This online environment has also made it so I can talk more openly with my teachers and other students. I have noticed that I am a little bit more assertive in an online class than I am in real life. I used to think that was a bad thing but I believe it has been helpful as it is encouraging me to speak up and to voice my opinion when presented the opportunity. I believe in the long run this will be a benefit to me in the working business world where I will need to speak up when needed. Another great benefit about Internet based education is that you can access the colleges library from the comfort of your home at any time of the day or night. You can research articles, eBook content, and check the availability of normal book material which you can reserve and pick up at your convenience. This has been a great time saver for me, which as someone who works full time, this has been a true lifesaver, giving time back to me that I so desperately need. Another benefit to taking online courses is what I call the low cost association. By that I mean not necessarily dollars and cents, but other tangible things, such as no expenses outlaid for gas and wear and tear on my automobile. And again, the time it gives back to my life. This fact alone is unfathomable because time is just about the most important commodity a person can have. The ability to earn a degree online began in 1989 with the University of Phoenix offering classes to help students earn bachelors and masters degrees (3). Online education has expanded throughout the past decade as evidenced by studies done by Babson Survey Research Group, the Sloan Consortium, and the College Board. According to their statistics, online enrollment was at over 3.9 million students during the fall semester of 2007. That correlates to more than twenty percent of all college students enrolled in postsecondary education are now taking online classes (8). And the trend is continuing with research numbers showing that by the end of 2002 over eighty-four percent of all four-year accredited colleges and universities were offering online education classes (2). Today it is even possible to earn a degree without ever stepping a foot on a college campus. John Campbell remarked in a discussion thread reply about the dangers that can be associated with taking classes from a virtual college, which is a college with no physical campus (1). He pointed to a very good article about the possibility of being scammed in the pursuit of an online degree. In the article it relayed the sad story of a womans online degree being worthless. This points out the very important fact to research the possible online college candidate and make sure that the degree indeed comes from an accredited university. The article referenced what is labeled degree mills, which hand out diplomas that arent even worth the paper they are printed on (4). Johns comment was about the importance of taking college classes from an accredited college and not a virtual college. A point well taken, but there are in fact, several good virtual colleges today with Jones International Univers ity being the first accredited college in1996 to exist fully online (6). Mr. Campbell also brought up a good point with this question, Are online educations taken seriously in the business world? With the advent of just about every college in the nation offering Intent classes the answer is yes. The business world places great faith in online degrees, but also adds that more respectability is accomplished when going through an already established and accredited college as say a Duke University (4). Mickey Killman brought up the question about the advantages and disadvantages of obtaining a degree through online sources (7). A major advantage of pursuing online degrees or taking a mostly Internet curriculum is that youre showing potential future employers that you have initiative, ambition, and drive to do what it takes to get the job done. You are demonstrating that you will be a self motivated and reliable employee. Continuing this thought, recent research shows that employers today are much more enthusiastic about people that pursue Internet degrees than they were in years past (5). In fact, sources such as Careerbuider.com say many employers stand up and take notice of people who can demonstrate the ability and the desire to seek online degrees (8). And to reiterate this thought even more and how the business world has changed its opinion of online education listen to how Jack Welch, former CEO of General Electric, responded to this question, Would you hire someone with an online business degree? To count out a candidate based on an online degree may be shortsighted, he responded. People working all day and studying online all night have the kind of grrrr most companies could use.(9) I think that pretty much says it all with regards to the importance of Internet education. Ive often thought during my journey when I looked down the dark tunnel of education and saw a light, I wondered is that the light at the end of the tunnel or is it the headlight of an oncoming train coming to run me over. With only summer session and this fall semester to go, I am convinced now it is the light at the end of the tunnel. Hallelujah!

Antibiotics :: essays research papers fc

Antibiotics An antibiotic, is defined to be a drug produced by certain microbes. Most doctors use antibiotics to help fight the germs in a patient. Antibiotics are obtained from plants, fungi, air, water, soil, just about anything on earth. Antibiotics kill and attack the germ or virus in the body, but do not hurt the human cells, ordinarily. The antibiotics are used to treat many various types of diseases, such as tuberculosis, syphilis, and several kinds of infections. People have been using antibiotics for more than 2,500 years. They used molds to help cure some skin infections and rashes. It was in the late 1800's that the real study of medicine began. Louis Pasteur discovered that bacterium was the cause of disease, and proved wrong the theory of spontaneous generation. After him there was Robert Koch, who developed a method of isolating and growing bacteria. Scientists tried developing drugs that could kill microbes, but they proved to be either dangerous or ineffective. In 1928 there was a discovery by Alexander Fleming. He detected that a substance he called "penicillin" destroyed bacteria. Then in the late 1930's, two British scientists invented a method of extracting penicillin from the mold. This was the start of developing new drugs to treat diseases and bacteria. Over the years, numerous thousands of antibiotic material have been found in nature as well as produced chemically but, there are few that are safe and useful. However the ones that are safe and effective have saved many lives and have helped extend life expectancy. Right now, there is more than 70 different kinds of antibiotics in use. Most antibiotics are used to treat infections, some for fungi and protozoa, but antibiotics are not usually effective against viruses. So they have developed other methods such as vaccines against viruses. Antibiotics work by one of three ways, they can one, prevent the cell wall from growing; two, obstruct the cell membrane; or three disrupt the chemical processes. When the antibiotic prevents the cell wall from forming, the antitoxin surrounds the bacteria's membrane, and then it forms a rigid wall that stops the cell wall from splitting open, which would produce another cell. The humans' cells are not hurt by this because human cells do not have cell walls. If the antibiotic obstructs the cell membrane, which controls the flow of items in and out of the cell, then essential nourishment can escape the cell. Then a toxic substance could enter the cell killing it. Human cells are not effected by this method because the antitoxin only effects the microbial cells. If the antitoxin disrupted the chemical process, then the microbe cannot

Cat Statuettes in Ancient Egypt and Modern America :: Advertisement Symbolism History Essays

Cat Statuettes in Ancient Egypt and Modern America Although ancient Egyptians admired similar statuettes of cats as modern Americans collect today, the Egyptians saw these statuettes as religious symbols with long histories, and the modern Americans see these statuettes as a way of showing the love and admiration that they feel towards their cats. An advertisement for a porcelain statuettes that was made to look like an Egyptian cat statuette shows that this type of statuette survived for a very long time. It is made out of a type of porcelain and its earrings are made out of gold. It has a glass dome covering it and at its base are Egyptian hieroglyphics that are hand painted. (Cats (Vol.52, November 1996) p. 11) This advertisement, that I found in the November 1996 issue of "Cats" magazine, is aimed at people who love cats and most likely have cats as pets. The rest of the magazine confirms the fact that it is meant for people who own cats. The other articles are mostly about cat nutrition and health. The other advertisements also involve cats. These advertisements included cat Christmas tree ornaments, cat jewelry, and cat soap. There were many different representations of cats in ancient Egyptian art. There were also many cat statuettes. The one I thought most closely represented the cat statuettes in the advertisement is the bronze "Gayer-Anderson" cat. (Jasomir Malek, Cats in Ancient Egypt ( London: British Museum Press, 1993) pp.12 ) It was named after the collector who donated it to the British Museum. Made around 600B.C., its body is made out of bronze with inlaid silver as well as gold earrings and a gold nose ring.(Jasomir Malek, Cats in Ancient Egypt ( London: British Museum Press, 1993)pp.12) It was made for a totally different purpose than the modern cat statuettes. During this time there was an increase in the number of cults that used animals as their cult images. These statuette were probably used as representations of the goddess Bastet.(Jasomir Malek, Cats in Ancient Egypt ( London: British Museum Press, 1993) pp.98 ) The goddess Bastet enjoyed what could be called the greatest increase of po pularity of all the animals who were part of these cults.(Jasomir Malek, Cats in Ancient Egypt ( London: British Museum Press, 1993) pp. 98 ) The large number of bronze statuette that were made during this time clearly illustrated the cat's immense popularity.

A Heritage Of Smallness

The Philippine population increases much faster than our economy. Our country indeed has been as slow as snail when it comes to the aspect of development. It takes a lot of years, even decades for us to be able to take a leap towards one step of modernization. Other countries like for example our neighbor, Singapore, which has been colonized by other more powerful country had been able to get up and make them selves more productive. But throughout the years, the Philippines had remained stagnant with their status in the world. Instead o becoming more globally competitive, we tend to just always sit down and relax and just accept the fact that our development is deteriorating. In Nick Joaquin's essay, â€Å"A Heritage of Smallness†, he emphasized how the Filipino people can be so much contented with all that is small, all that is little and all that is just enough. A child who was born from a poor family would most likely be poor for the rest of his life. It would be a common scenario that they, too, will adopt the way of living of their parents. Instead of finding a way for them to have money, they will be contented and just continue blaming whoever they want to blame. â€Å"What most astonishes foreigners on the Philippines is that this is a country, perhaps the only one in the world, where people buy and sell one stick of cigarette, half a head of garlic, a dab of pomade, part of the contents of a can or bottle, one single egg, one single banana.† — This statement without a doubt confirms the Filipino mentality when it comes to finding a source of living. Yes, on the brighter side, it may show or represent how the Filipinos are willing to do anything and everything to have money. But what Nick Joaquin probably wants us, Filipinos to do is that we should think of a realistic and achievable way for us to have money. A way wherein we would be able to suffice our everyday needs and at the same time save money. If for example, a cigarette vendor sells P1.25 per one stick of cigarette. If let's say that he was able to sell 100 sticks for the day. His income for the day would only be P125.00. This is just enough for a man without a family to support. But what if this cigarette vendor has a wife and has 3 children? How will he be able to meet the needs of his family and at the same time save money? Impossible! This man would most likely still be a cigarette vendor after ten years. We see, this kind of mentality of being too laidback is the reason why we are still suffering from slow economic growth for a long time. Even those in our government have been so lax thus, nothing is happening to our economy. It was also mentioned in the essay that the Filipino's day starts at six or seven in the morning and ends up sometimes late. Unlike other countries whose day would start at around nine or ten in the morning and ends at exactly 5 pm. But despite this difference, they still â€Å"pile up more mileage than we who work all day and all week†. This is one of the mind-bugling realities of the Filipino Life. What do we really do when we are at work? Are we really that productive? Or are we just pretending to work just because of the salary at stake? Next is the Filipino's NINGAS-KUGON mentality. We are â€Å"used only to the small effort, we are not, as a result, capable of sustained effort and lose momentum fast†. The Filipino people are very much eager to work just for the first couple of months, first couple of weeks or even for just the first couple of days. We lack the willingness to prolong our level of zealousness to work. The reason behind that is we are so impatient. We always want an easy way to everything. Which, I guess is such a lame reason for us to work. We should always develop a vision of the future and continuously strive to attain it. Isn't it that most employees transfer from one firm to the other? There most common reason would be that they are not happy with their work. But the question is, when are they going to be happy with their work? IF they are already old and the firms are the ones who throws them out for the business needs younger ones? Our love for our culture and tradition hold us back hence, hindering us from further development. â€Å"One could go on and on with his litany† — This means that it is the people's choice whether they want us to grow our not. We often make the past colonization of our country as an excuse that we were greatly influenced by foreign ideas that is why we have difficulty in moving on and reaching for modernization. But since we know this dilemma, why won't we figure out a way to unlock the chains of colonization that has been hampering our maturity as a nation? Filipinos talk too much that they forget that they have a lot of catching up to do. They are too busy boasting about things that would not contribute to any aspect of the society. If we talk less and work more, then I guess that will make a great difference. What is happening in our country is that instead of making extra effort to be able to be globally competitive, we think less and less because we are stopped by the thought of not actually making it. We have plenty of natural resources. All we have to do is to think creatively for us to be able to develop something that would catch the attention of the world. We all know that there are lots of Filipino people who are skillful in so many fields. What we need to do is to not stop at one invention. We should be always challenged. Never stop creating new things. We should make the world know that we can be something and not just a mere source of their raw materials. Lastly, the thing I'd like to point out is the fact that the Philippines, despite the relatively large and growing population, always â€Å"splits like amoeba†. Instead of working hand in hand for our country, we have this crab mentality wherein we always want to pull successful people down. This, I may say is such an obvious factor why we are getting smaller and smaller. For example, in politics, we usually split into groups and continuously find a way to let others down. We don't get anything advantageous from that. We just scare away foreign investors who, in reality are the ones who can help us in our present economic endeavor. To sum this all up, I'd like to reiterate two things. First is that we, the Filipinos should strive for the betterment of ourselves as well as of our country and be not just contented with what we have – We all should learn to aim high. And secondly, instead of always splitting into groups, we should learn to be cooperative and work hand in hand for the development of our country. Let us avoid making excuses that a big crowd is too much to handle. Let us be optimistic. Let us put in mind that a big crowd means there would be a lot of manpower that would build up and invigorate a once sleeping nation.

Causation and Correlation Essay

Causation and Correlation Paper The topic I am going to pick is â€Å"Wealthy people are thin†. This could go both ways I am thinking. Wealthy people have the means to stay thin. They have money, resources, and the means to keep there health in check. If you’re poor or not wealthy you basically have to eat or cook what ever is cheap and some healthy foods are not cheap. For these reasons I think the correlation for this topic could be a good one or a bad one, it just depends on what your economic status is and what you can or can’t afford. I think if I had to pick one or the other out of causation and correlation I think this topic is more causation. The reasoning for my selection is that if you are wealthy you have more options to stay thin. So for this being wealthy can cause one to stay thin. Another reason why wealthy people are more able to stay thin over less wealthier people is because like I have mentioned food is expensive and the foods they might need to get you might have to travel or go to special stores. Another way this is causation is because wealthy people can also afford personal trainers or even a gym membership along with weight loss doctors to stay on track. For all these reasons they cause wealthier people to stay thin. Reference: Causation and Correlation in this weeks materials.